As we step into 2025, it’s clear that the world of public relations is changing fast. Traditional tactics like media outreach, events, and brand storytelling are still important, but technology, especially AI, and shifting consumer expectations are pushing PR teams to...

Nearly three years after the world started moving “back to normal,” companies are still figuring out what their internal structure and culture should look like. It’s become clear that there’s no going back to the way things were, but that’s not a bad thing. The...

In today's fast-paced and interconnected world, the ability to manage crises effectively can make or break a company's reputation. At Pendulum PR, we understand the critical importance of crisis communication in safeguarding our client's brands and maintaining trust...

Let’s talk about leveling up your organization’s game with media training. In today’s digital world, where attention spans are shorter than a TikTok video, having killer media skills is key. Whether it’s mastering podcasts, dominating social media, or creating...