Welcome to Pendulum PR
Every great company has a story to tell and a brand worth protecting. Like an accelerating pendulum swinging between two extremes, highly effective PR requires equal momentum be applied to gutsy storytelling AND impactful reputation management.
We created Pendulum PR to achieve balance and accelerate growth through seasoned working partners with experience in journalism and public relations.
Welcome to Pendulum PR
Every great company has a story to tell and a brand worth protecting. Like an accelerating pendulum swinging between two extremes, highly effective PR requires equal momentum be applied to gutsy storytelling AND impactful reputation management.
We created Pendulum PR to achieve balance and accelerate growth through seasoned working partners with experience in journalism and government.
Conventional media relations has become a fading art
As traditional newsrooms continue to shrink and consolidate, media relations has become a fading art, institutional knowledge increasingly rare, and relationship building more challenging than ever.
What They Are Saying...
Pendulum has become a critical partner for Springfield Clinic. They have a deep understanding of our business and use that knowledge to help us develop effective crisis communication and earned media strategies. Pendulum has become an extension of our team and with their support, we’re confident in our ability to navigate even the most complex communication situations. We recommend them with full confidence.
Pendulum strategically showcases our company, securing product reviews that have reached billions of people around the world.
Pendulum is a true partner. From providing support, expert guidance and bringing new ideas to the table, they take the business personally and it often feels like we are their only client!
I've learned a lot about PR as a client in the time we've worked with Pendulum. During the height of pandemic-induced restrictions around the country, PR was an important tool for our business. They helped us navigate some tough situations and increased our media coverage. We're happy we found Pendulum.
Pendulum is a true collaborative partner to DCC. Their leadership, expertise and relationships with the media across industry sectors have fostered strong results for our clients.
With a complex business model, we needed a strong communications partner and the results have been great. We trust Pendulum to help guide our communication strategy with the knowledge that it will be executed in the best interest of our company.
Led from two capital cities
Columbus, OH & Springfield, IL
We honed our experience in the seat of two state capitals. Our experience inside newsrooms and the halls of government imparted an invaluable understanding of what reporters demand and how to navigate politics – both inside and outside the Statehouse.
Our Services
Storytelling
Telling your story is one thing. Telling it in a way that resonates with your audience is another. Our team of experienced storytellers will connect the dots between you and your audience to create storylines that are engaging and relevant.
Media Management
Our team consists of former journalists, writers and storytellers who work closely with the media to share stories that matter to your target audience. We also work with you to extract and cultivate stories that attract the attention of reputable news and industry sources to strengthen your brand.
Reputation Management
Your brand’s reputation can make or break your business. Our crisis management team will guide you through a potential storm by leveraging media management, training, and message development.
Social Media
It takes expertise to navigate todays social media landscape and everchanging algorithms. Our team can build dynamic social campaigns that help amplify your messages and help you build more raving fans.
It takes balance
We created Pendulum to achieve the balance required to accelerate growth through seasoned working partners with experience in journalism and government.
MEET THE PARTNERS
Chris Herbert
Chris has been helping companies and organizations find voices that resonate with the public for more than 20 years. Her high-energy style and tireless work ethic has drawn the praise of those she works with and her strategic mind continually draws the attention of regional, national and international media.
Chris leads Pendulum’s Consumer Brands PR division and has been an integral part of helping many consumer tech brands stand out from the pack.
She has a passion for PR with a cause, and has worked with a variety of philanthropic and non-profit organizations including community and private foundations, Girl Scouts, and rotary clubs to help them gain valuable public attention.
Chris McCloud
Chris is a dynamic communicator who helps Pendulum clients achieve their goals through a unique set of strategic communications and creative marketing skills. Today, Chris represents the public relations needs of organizations in a wide range of public and private industries including education, healthcare, gaming, law enforcement, technology, environment, and public policy.
Over his career, Chris has counseled Governors and other state leaders on a variety of important issues including natural resource and environmental protection, invasive species, tourism and state regulation. As a former award-winning radio and television broadcaster, Chris has spent almost two decades developing media relationships and a diverse set of public relations and crisis communications skills that continue to leverage results today.
