our story

Every great company has a story to tell and a brand worth protecting. 

Like an accelerating  pendulum swinging between two extremes, highly effective PR requires equal momentum be applied to gutsy storytelling AND (influential, impactful) reputation management. 

Media relations is a fading art, institutional knowledge increasingly rare and relationship-building more challenging than ever. 

Customers are more polarized and sensitive than ever too, requiring companies and their PR partners to be vigilant in the management of reputations and on the lookout for looming PR crises. 

We created Pendulum to achieve the balance required to accelerate growth through seasoned working partners with experience in journalism and government. 

Our depth of expertise inside newsrooms and the halls of government provides our clients with an understanding of what reporters demand and what clients require. 

Pendulum trumpets good news that builds client reputation by turning customers and the press into true believers. We simultaneously minimize the impact of negative publicity by having crucial conversations proactively and nimble responsiveness to criseis. 

Pendulum specializes in working with clients in regulated industries including consumer technology, cannabis, healthcare and government to promote brands with positive publicity and proactive reputation management. 

We forge intimate partnerships with emerging brands that possess  a unique ability for rapid growth.

Because size alone doesn’t determine a company’s value and any brand with a good story should be able to afford to tell it.